Group Members
Ong Jun Jie
Chan Zen Fei
Teu Jia Sheng
Amirul Aizat bin Zulkifli
Wardieha Elzyra bt Kamalrul Arifin
About Campaign
With the help from Arts-ED, we from Group 2 were able to produce multiple campaign outputs for our Dragon & Phoenix Jewelleries campaign.
In this campaign, we aim to educate the public about the unique story of dragon and phoenix, create awareness among the youth about the importance of dragon and phoenix golden jewelleries and allow them to explore the different type of dragon and phoenix golden jewelleries. The campaign outputs include a website, a video, a game and some visuals such as posters, folding book and infographic. It was a honor to collaborate with ArtsEd Penang and broaden our knowledge in designing skills and advertising skills.
Website
The website which contains all our research and information on Dragon & Phoenix Jewelleries. Check out the website here.
Folding Book & Infographic
For easy promoting, folding book as well as a brochure are good in summarizing all the contents in our campaign, and with more visual tools to save audiences reading time.
Click on image for larger view.
Video
Game
In order to attract audiencesโ attention to our campaign in social media, a game is ideal especially for youth. It also directs the player to our website, thus promoting the website to more people.